Citroen Showroom

The interior is staged like a vertical theatre, with cars displayed along a rising sequence of ramps so the product becomes part of the promenade. A highly transparent frontage turns the building into a light box at night, broadcasting movement and color to the avenue. Rather than hiding the mechanics of display, the design celebrates them—platforms, balustrades, and lighting rigs work together like exhibition infrastructure. The experience is deliberately cinematic: you climb, pause, and look back out to the city as often as you look at the vehicles.